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Gmail, one of the most premium advertising locations within Google's assets, is another way for advertisers to reach their potential audience.   It's certainly not breaking news that...
How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter...
This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included...
Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte's Technology Fast 500™. The company provides a payment service for corporations, selling...
15 years ago, just before the burst of the Internet bubble of the late 90's, business owners, investors and advertisers who saw many website visitors but little income, asked: "Where is the...
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing...
Tracking website behavior with various analytics and advertising tools requires adding little pieces of code (i.e. “tags” or “pixels”) on the page. Until now, this required IT to...
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