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One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte's Technology Fast 500™. The company provides a payment service for corporations, selling...
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing...
With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a...
The bounced visits (or bounce rate) metric tells you the amount (or ratio) of visitors that landed on the website and left, without taking any other action, suggesting either the content...
A core pillar of online marketing is measurement: you want to track and validate your investments for their value and ROI. Is “branding budget” an extra-territorial creature in...
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