Search Engine Advertising for Optimal Results
Analyzing user intent as revealed in search is key to knowing what makes a user convert. Targeting the right kind of customer for your business is what guides us at every stage of our campaign design and continuous optimization.
From keyword research, to creative ad copy, mapping search queries to actions and landing page design, we make sure that everything we do is geared towards understanding the user: what information they’re looking for, their demographics, where they are in the purchase cycle, and what kind of message best resonates with them.
Seperia manages dozens of clients’ PPC accounts across Google search & GDN, Facebook, Bing, Yahoo, LinkedIn, Yandex and more. We developed methodologies to optimize large-scale campaigns in terms of Inventory-Budget-Bid equilibrium. Our SEM involves sophisticated keyword pricing and bidding on thousands and sometimes millions of keywords with changing attributes – across different geographical locations, search engines and devices, at different times of day, and a hundred other factors, to make your campaigns self-financing, scalable and fetch the best return for your advertising spend.
Our Edge.BI technology enables us to add your real back-office sales data into the equation and adjust the SEM strategy beyond CTR and conversions – into long term ROI and best customer LTV (life-time value).