Our PPC methodology is a set of best-practice optimization processes developed and constantly refined in a real-world environment of large scale, global campaigns. Our methodologies touch every angle of PPC advertising including:
- Advertising account structure
- Click and conversion data analysis
- Budget management
- Bid management
- Ads development, copywriting and targeting
- Landing pages
- Keyword management at scale
- Placement management at scale
- Campaign localization
Our methodologies are reinforced by our in-house Business Intelligence Edge.BI technology, which enables our optimizers to operate more efficiently within data-intensive spaces, so that they can scale your campaigns and deliver the best results possible.
We continue to adapt and improve our methodologies with the new opportunities and changes in the market.
Seperia College offers PPC courses based on our PPC methodologies.