>
>
Universal Analytics – User Centric Data
Connect With Us

Universal Analytics – User Centric Data

November 7th, 2012, By

With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a different browser on each device). Google Analytics, in response, has announced a major shift in its platform from tracking visits to tracking visitors. This doesn’t mean tracking individual visitors, rather providing marketers with a way to understand the entire lifecycle of users across all of their touch points with the company’s digital universe.
As long as you can recognize the visitor with some ID (e.g. after they signed up or started a purchase process), you’ll be able to:

  • Track user as a single person across all their devices.
  • Track customers through off-site touch-points like CRM’s, Call Centers, or point of sale.
  • Assign custom dimensions and metrics to customers across their lifecycle.
  • Measure customer Life-Time-Value.

More details and beta sign-up available here.