Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I focus on best practices for setting up your company’s Google Analytics account structure.
What is it? A GA account is typically the set of all the websites and mobile apps owned by a single company or person.
How many do I need? One for your organization.
What is it? A Web Property is typically a single website or app. Each Web Property has a unique ID (UA-XXXXXX-YY) as part of the code implemented on each of the property’s pages.
How many do I need? Typically one for each major entity (website, sub-domain or app). Use the following practical guidelines:
– Combine several websites in the same web property only if you need to see data from all them in the same reports, e.g. if you’d like to track navigation form your website to an external payment page in a single visit.
– A Web Property is limited to 10 million hits per month, so consider splitting properties if approaching these limits (a hit is a pageview or event).
What is it? A profile is a subset of a Web Property’s data, defined by filters – e.g. including only a specific traffic source, or only a specific part of the website.
How many do I need? On one hand, as few as possible, in order to minimize maintenance overhead (e.g. you need to define and maintain goals and filters for each profile separately).
However, it is recommended to have at least the following profiles: