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April 11th, 2011
The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were...
September 7th, 2010, By
Ok, you test. But do you test where it most matters? Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one...
A core pillar of online marketing is measurement: you want to track and validate your investments for their value and ROI. Is “branding budget” an extra-territorial creature in...
April 11th, 2009, By
Goodbye to Ranking-focused SEO - Hello to Conversion-focused SEO SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but...
February 11th, 2008, By
With the ultimate queen of PPC, Google, introducing alternative pricing models such as CPM and CPA, one may contemplate: are we drifting away from CPC models? Are inflating click prices,...