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Google released a new integration that makes it possible to pull reports data automatically into a Google Spreadsheet or site. This gives you the flexibility (over the regular dashboards)...
Remarketing (also known as retargeting) allows you to target users who have performed such actions as: visited your site, completed an action, didn’t complete an action, and others. It is...
Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation –...
Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your...
    One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google...
April 13th, 2012, By
Websites often serve multiple purposes such as lead generation, e-commerce, customer service or application delivery.   For example: a SaaS company may have a marketing site for...
February 14th, 2012, By
While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in...
Welcome to the new logged in search. By rolling out search plus your world, Google is implicitly, but very actively incentivizing users to browse and search while logged in to their...
MCF is a set of powerful reports in GA, that allow you to get a wider understanding of conversion paths that span across multiple visits from different channels (i.e. traffic...
November 3rd, 2011, By
Panda update is a new ranking factor introduced by Google into its algorithm in early 2011, and tweaked continuously since then. The aim of this update is to surface better quality websites...