Google Analytics (GA) has become so ubiquitous it is now the de-facto standard web analytics system on the web. But do you use it correctly? Many website owners just embed the default analytics code on their pages, perhaps define a goal or two, and that’s it. This is a major mistake. If you’re running a […]
While Google Analytics displays pretty much everything that happens on your site, it’s hard to keep track on many technical aspects such as load time for certain pages, sanity of your registration process…etc. Yet, these technical aspects are often critical in the conversion process. Furthermore, they tend to fluctuate given server, load, bandwidth and various […]
When looking at visitor stats, we’re used to looking at sums and averages. How many visitors came to the website, how long did they stay on average, what are the conversion rates? However, these aggregate stats may be misleading if we calculate them over our entire visitor population. E.g. when measuring conversion rates, we don’t really […]
With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a different browser on each device). Google Analytics, in response, has announced a major shift in its platform from tracking visits to tracking visitors. This doesn’t mean tracking individual visitors, rather providing marketers […]
Mobile app developers face a problem when it comes to measuring sources of downloads. While on the web, it is easy to attribute actions to advertising campaigns and other traffic sources. However, app downloads generally go through an app store, which is not controlled by the publisher, does not accept cookies – and this is […]
Tracking website behavior with various analytics and advertising tools requires adding little pieces of code (i.e. “tags” or “pixels”) on the page. Until now, this required IT to modify the website with each new ad network, retargeting tool, analytics…etc. For large websites, management of all those pieces of code is typically tedious, time consuming creates […]
The bounced visits (or bounce rate) metric tells you the amount (or ratio) of visitors that landed on the website and left, without taking any other action, suggesting either the content was irrelevant or unattractive, or that we’re attracting the wrong visitors. In Google Analytics, a “bounced” visit is counted when there is no additional […]
Google released a new integration that makes it possible to pull reports data automatically into a Google Spreadsheet or site. This gives you the flexibility (over the regular dashboards) to: Show data from several profiles together. Show GA data alongside other sources of data. Share specific reports with specific people inside or outside the organization. Access reports […]
Remarketing (also known as retargeting) allows you to target users who have performed such actions as: visited your site, completed an action, didn’t complete an action, and others. It is a powerful online advertising tool, available on Adwords; It lets advertisers reach specific visitors across millions of sites in the Google Display Network. […]
Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation – unified test code, placed only in the original test page. Powerful analysis – segment test results with all advances segments available in Google analytics. Safer testing – GA will automatically decrease traffic to under-performing versions. The […]