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This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Why Retention is Important Retention is a measure of the percentage of users that remain active from one month to the next (i.e. monthly retention). As owners and marketers of web...
Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I...
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing...
January 3rd, 2013
A common joke in our industry is that ever since 2007 – every year was the “year of the mobile”.. Well, no smoke without fire, and mobile is indeed red hot in 2013. As mobile web...
Google Analytics (GA) has become so ubiquitous it is now the de-facto standard web analytics system on the web. But do you use it correctly? Many website owners just embed the default...
When looking at visitor stats, we’re used to looking at sums and averages. How many visitors came to the website, how long did they stay on average, what are the conversion...
While Google Analytics displays pretty much everything that happens on your site, it’s hard to keep track on many technical aspects such as load time for certain pages, sanity of your...
With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a...
Tracking website behavior with various analytics and advertising tools requires adding little pieces of code (i.e. “tags” or “pixels”) on the page. Until now, this required IT to...