15 years ago, just before the burst of the Internet bubble of the late 90’s, business owners, investors and advertisers who saw many website visitors but little income, asked: “Where is the money in the internet”? And then came Google, transformed the market and the advertising industry and provided the business world with the answer. […]
In order to collect and see all the data that’s important to you in a meaningful way, it is necessary to structure your GA account properly, using different views and filters for segmentation, measuring goals to assess performance, and make all other necessary configurations. All of these actions are done through the Admin section of Google Analytics […]
Google has recently announced that they will soon update their mobile search formula to up-rank mobile-optimized web pages and down-rank pages that provide a poor experience for smartphone users. Some of the common examples of poor experience on mobile: Serving un-optimized desktop versions of the page Redirecting all mobile traffic to the homepage rather than to the specific mobile-equivalent […]
The App world is different Many of our interactions with mobile devices are spent engaging with apps. In this post, we try to highlight some of the fundamentals that make measuring and understanding behavior on websites different from apps. Mindset should be different Web analytics is usually a means for collecting data and optimizing conversion […]
Infographic: 11 best tips for increasing user engagement on your website.
One of the major challenges of any business analytics tool is combining and matching data from several sources. E.g., in Google Analytics, if a visitor interacts with your business via multiple devices (work PC, personal laptop, smartphone and tablet), each device is identified as a separate visitor, rather than a single user with multiple touch-points. […]
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand advertising, for direct lead and client acquisitions. Using elaborate direct response methods with a multilevel attribution approach is the key to success. Display is more challenging than […]
Why Retention is Important Retention is a measure of the percentage of users that remain active from one month to the next (i.e. monthly retention). As owners and marketers of web services and mobile apps, we are usually focused on two major metrics: Acquisition – bringing in new leads / registrations/ downloads Activation – convincing […]
Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I focus on best practices for setting up your company’s Google Analytics account structure. Google Analytics Account What is it? A GA account is typically the […]
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world. Enhanced Campaigns is addressing the growing role of mobile devices in our lives, as well as the variety of devices and screens and their impact on digital marketing. The number of Google searches from mobile devices is […]