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November 25, 2013

Measure Users, not Sessions – Powerful Segmentations in Google Analytics

As many analytics experts point out – segmentation is key to making sense of your data and coming up with actionable insights. Hence, Advanced Segmentation, which lets you slice and dice your data on-the-fly, is one of the most useful features in Google Analytics.   Until recently, Advanced Segments in GA were based on visits only. This […]

November 25, 2013

The Keyboard is Mightier than the Sword

One of our team leaders showed me a client’s advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in actual sales generated by that single ad. Since other elements of the campaign were isolated, the Wow factor was definitely there. I was thinking: John Caples should […]

October 28, 2013

Why Digital Marketing is a critical growth engine for Israeli start-ups

In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included local industry giants such as Check Point, NICE, Amdocs and others. These companies excelled in developing technology, while the marketing was usually done through local distributors, VARs, or […]

October 2, 2013

“Hummingbird” – The New Google Search Algorithm

Google announced a completely re-written search algorithm called “Hummingbird”. Hummingbird is designed to serve the new search demands, i.e. the transition to mobile and voice. As more people speak searches into phones, they’re doing so in a more natural language than they type in queries, using more terms in each query. The new algorithm is adjusted […]

September 17, 2013

Fine tune user access to your Google Analytics data

Your analytics data serves various stake-holders, employees and partners in your business. E.g.: An affiliate should be able to see the performance of traffic they bring in (but not of other traffic). Your SEO manager should be able to create reports and share them with other team members. A new member on the team should […]

September 17, 2013

Google Tag Manager Goes Mobile

Implementing measurement and marketing tools in your website, such as Google Analytics, ClickTale, retargeting tools and others, involves inserting ‘tags’ or code snippets into various pages on the website. A tag-management system makes this task easier – you only need to insert one ’container’ tag into every page of your website once. Then, all additions […]

August 28, 2013

Attribution Modeling with Google Analytics – 101

Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss how to use them effectively to optimize your marketing efforts. The Basics Attribution means determining the source, or sources of your target outcome. In the context of […]

August 22, 2013

Multi-Cultural Client Acquisition Campaign for a New Product

Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte’s Technology Fast 500™. The company provides a payment service for corporations, selling agents, affiliates and service providers, in 210 countries. Payoneer launched a new payment receiving solution for freelancers, software developers and other professionals working for overseas companies. Potential users […]

July 25, 2013

Getting a lot of Direct traffic? What does it really mean?

Google Analytics shows 4 types of traffic (mediums) by default: Referrals, Organic, Paid, and Direct traffic. In the documentation, Direct traffic is defined as URL’s that people either type in directly or reach via their browser bookmarks. How does traffic categorization work for unpaid traffic? GA and other web analytics systems rely on an HTTP language […]

July 1, 2013

The Migration of Online Advertising to Mobile

15 years ago, just before the burst of the Internet bubble of the late 90’s, business owners, investors and advertisers who saw many website visitors but little income, asked: “Where is the money in the internet”? And then came Google, transformed the market and the advertising industry and provided the business world with the answer. […]