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Avoid sampling and get more accurate data from Google Analytics Towards the new year and annual reports, we chose to focus on an issue that impedes data accuracy in large websites, using...
December 9th, 2013, By
Fast Company: A Case Study in User Experience. How packaging and the subsequent emotional joyride has trumped the prominence of substance.   Fast Company, a full color business...
As many analytics experts point out - segmentation is key to making sense of your data and coming up with actionable insights. Hence, Advanced Segmentation, which lets you slice and dice...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included...
It’s been 2 years since Google introduced encrypted search, making search terms invisible (e.g. “not provided”) to Analytics tools when users are searching while logged-in to their...
Google announced a completely re-written search algorithm called “Hummingbird”. Hummingbird is designed to serve the new search demands, i.e. the transition to mobile and voice. As...
September 17th, 2013, By
Implementing measurement and marketing tools in your website, such as Google Analytics, ClickTale, retargeting tools and others, involves inserting ‘tags’ or code snippets into various...
Your analytics data serves various stake-holders, employees and partners in your business. E.g.: An affiliate should be able to see the performance of traffic they bring in (but not of...
Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss...