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In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can...
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results...
Receiving a penalty from Google can be detrimental to any business, but primarily to those who rely on online traffic as a leading source for new client acquisitions, such as e-commerce...
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
Gmail, one of the most premium advertising locations within Google's assets, is another way for advertisers to reach their potential audience.   It's certainly not breaking news that...
Over the last week, we at Seperia- along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This...
How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter...
This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...