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April 26, 2018

How a Well-Managed Referral Program Can Fuel Your Growth Online

With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small. Establishing a referral program, aka affiliate/partner program is a necessary step to tap into the channel. In a previous post, I wrote about why and how to build a strong partner […]

January 14, 2018

Core Marketing Pillars for 2018 and Beyond

Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies globally, Amazon is the biggest store on the planet, and people use the web all the time, from everywhere, for all sorts […]

September 4, 2017

Do I Really Need To Move My Site To HTTPS?

Many website owners have recently received a message in their Google Search Console warning that from October 2017, chrome will start to alert users visiting non-HTTPS sites that the web-page they are viewing is ‘Not Secure’. This latest announcement shouldn’t come as a shock, as Google has time and time again promoted its mission to […]

July 5, 2017

How to Build a Strong Partner Marketing Channel

Partner marketing, sometimes referred to as affiliate marketing, or performance marketing is rapidly growing on the web. Parallel to a manufacturing company running a channel of distributors, it helps online companies spread their product faster and deeper than would normally be possible with internal resources alone. Online Marketing wise, a strong partner channel can help lower your […]

May 22, 2017

New Course for Digital Agencies: AdWords Scripts

On February 5th, 2017, 28 participants successfully completed the AdWords Scripts Course- the first course of its kind to be held by Google globally. Continuing Google Israel’s efforts to advance the proficiency and capabilities of Israeli digital marketers, Seperia College is proud to have partnered with Google to present this course to marketing professionals from […]

July 28, 2016

Google Analytics – Extracting Some Real Juice

Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics suites, but this is the exception that highlights the rule. The unrivaled fee ($0 for the powerful standard version) coupled with enterprise grade features and an easy to […]

May 30, 2016

Brand Awareness in a World of Direct Response – or Vice Versa?

In a recent industry conference, I participated in a panel discussion on brand awareness versus direct response (DR) advertising. Topics included how important is brand awareness for online acquisition activity; how should startups go about brand awareness with a limited budget; how should companies split budgets between branding activities and DR? how should brand awareness […]

May 10, 2016

New & Unique Marketing Packages for Online Trading Brokers

Meet Seperia at the upcoming iFX EXPO and Finance Magnates TLV Conference to hear more about our new packages designed to fulfill the unique objectives of online trading brokerages.   Are you attracting a great deal of new traffic to your site, but find many traders who register drop out of the conversion funnel without […]

February 29, 2016

Give Your B2B Marketing a Boost with these 5 Digital Channels

Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with quite different challenges to their B2C counterparts. Typically, the B2B conversion cycle is much longer, leading to an increased difficulty in measuring and attributing the investment in online channels to […]

November 10, 2015

Introducing Seperia College’s New Digital Marketing 360 Course

Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents? Are you a CEO or business manager wanting to expose your brand to the world, but don’t know yet how to build a successful marketing strategy? Or you want to employ a […]