While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in generating revenues.
Defining goals in Google Analytics is the first essential step for measuring site performance. However, Google Analytics enables taking a step beyond conversions by actually measuring revenue, or forecasted revenue.
There are two ways to do this:
See video instructions for using and setting up ecommerce tracking.
Now we can get answers to question like “Which product produces the highest value via our Facebook page traffic”.
We can also cross this data with other PPC campaigns, searched keywords, A/B tests etc.