Fine tune user access to your Google Analytics data
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Fine tune user access to your Google Analytics data

September 17th, 2013, By

Your analytics data serves various stake-holders, employees and partners in your business. E.g.:

  • An affiliate should be able to see the performance of traffic they bring in (but not of other traffic).
  • Your SEO manager should be able to create reports and share them with other team members.
  • A new member on the team should be able to create their own assets (reports, segments, etc.) but not alter common assets.

Google Analytics has recently made it possible to manage user access in a much more detailed manner than before, enabling implementation of the rules such as the ones outlined above.


There are now four levels of access that can be given to users:

  1. Read, Analyze – view data and create personal assets
  2. Collaborate – make changes to shared assets
  3. Edit – add/edit/delete assets
  4. Manage users and permissions.

These access levels can be granted to users per the entire account, or on a specific property or view.

The ability to manage the type of access each user has to each asset is particularly important for organizations with a wide array of roles and stake-holders, and makes Google Analytics more fit for enterprise use.