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Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” - the period of...
When building and designing your website, you should take into consideration each and every element that’s going to appear on it: from fonts to colours, from the page structure to buttons...
With ongoing advancements in tracking technologies and the maturation of the internet economy, performance marketing has become important and central to advertisers, big and small....
Online marketing has come a long way since its early days in the end of the 1990’s. In 2018, every tiny business has a website, Google and Facebook are the largest media companies...
Many website owners have recently received a message in their Google Search Console warning that from October 2017, chrome will start to alert users visiting non-HTTPS sites that the...
Partner marketing, sometimes referred to as affiliate marketing, or performance marketing is rapidly growing on the web. Parallel to a manufacturing company running a channel of...
On February 5th, 2017, 28 participants successfully completed the AdWords Scripts Course- the first course of its kind to be held by Google globally. Continuing Google Israel's efforts to...
Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics...
In a recent industry conference, I participated in a panel discussion on brand awareness versus direct response (DR) advertising. Topics included how important is brand awareness for online...
Meet Seperia at the upcoming iFX EXPO and Finance Magnates TLV Conference to hear more about our new packages designed to fulfill the unique objectives of online trading...