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Posts By Tamara Gotlib

February 19th, 2015, By

Whilst Standard Remarketing with Google AdWords allows you to retarget your website’s visitors based on pages they visited (or didn’t visit), it does not provide the capability to further segment your remarketing list based on more sophisticated factors.     Here at Seperia, we have identified a serious enhancement to remarketing: Remarketing with Google Analytics. […]

January 29th, 2015, By

This post was originally published on SEMrush’s Blog: How to Boost your Local SEO Rankings with Google Plus   It should go without saying that a company’s Google Plus Page signals (ie. any Google property’s signals) have a significant impact on its organic- and more specifically, local pack- results. And whilst many discredit the ‘influence’ of […]

November 24th, 2014, By

Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results page), is designed to improve the user’s mobile experience, by indicating which websites offer a good mobile experience and which sites do not.   Optimizing your website […]

July 24th, 2014, By

Over the last week, we at Seperia– along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This spurred a lot of discussion in the industry, with several assumptions as to why this change has occurred. Clearly, such a major change […]

July 15th, 2014, By

How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter so much? These are some of the questions you may be asking as your PPC campaign rolls out, and the answers may […]