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Posts By Nathan Rodriguez

October 2nd, 2013, By

Google announced a completely re-written search algorithm called “Hummingbird”. Hummingbird is designed to serve the new search demands, i.e. the transition to mobile and voice. As more people speak searches into phones, they’re doing so in a more natural language than they type in queries, using more terms in each query. The new algorithm is […]

February 7th, 2012, By

Welcome to the new logged in search. By rolling out search plus your world, Google is implicitly, but very actively incentivizing users to browse and search while logged in to their Google account.   Google is attempting to create a positive loop phenomenon: the more you engage using Google+, the more useful search becomes, and vice versa. […]

November 3rd, 2011, By

Panda update is a new ranking factor introduced by Google into its algorithm in early 2011, and tweaked continuously since then. The aim of this update is to surface better quality websites higher in Google’s search results. In this text we’ll provide some background and SEO context to this fundamental change in Google search.   […]

April 11th, 2011, By

The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were shaped in a different time. During 1997-2000, the web was basically a collection of web pages, linking one to another. Today, the rise of the social […]