LANDING PAGE SERIALIZATION
Within the Seperia PPC service, we leverage our proprietary Landing Page Serialization technology to improve the landing page quality for our clients.
Search engines such as Google and Bing apply a landing page quality score, a measure to assess the ‘quality’ and relevancy of a landing page. This affects you in three main ways:
- Conversion rates – the higher the relevancy of the landing page to the user’s search query, the higher response rates you shall get from visitors
- How much you pay – the higher the quality of the landing page, the lower cost-per-click (CPC) will be
- Your ad rankings – the higher the quality of the landing page, the higher the ranking/position of the paid ad within the paid search results
With Seperia’s Landing Page Serialization, we boost our clients’ landing page quality and conversions by:
- Automatically creating a very large series of landing pages for selected and meaningful advertising themes. As a result, each search engine user is funneled to one of hundreds or thousands of specific landing pages
- Validating that your landing pages are based on quick loading templates that apply best practices in landing page design guidelines
By integrating PPC technology with service delivery, Seperia has proved to its clients that their PPC activities are in the right professional hands. Scaled results follow. If you would like to scale your SEM results, apply for a free analysis.
