We BRING Edge.BI TO create your online edge
After years of working in global, multilingual, competitive online markets, we have learned that good analytics makes the difference between great and mediocre results.
Based on this perception and Seperia methodology, we have developed Edge.BI, now an independent SaaS offering used by some of the web’s heavyweight PPC advertisers.
R&D works in tandem with Seperia’s optimizers to produce software that is continuously shaped and optimized by real-world needs. The results are unambiguous: 100%, 150%, and even 300% ROI improvements across various client accounts.
Edge.BI introduces new capabilities for online marketing analytics, decision making, and control so Seperia Optimizers can:
- Quickly and effectively slice-and-dice numerous segments of SEM and social advertising activity in any granularity level and reach.
- Optimize ROI by integrating traffic cost data with advertiser CRM (i.e. SalesForce, Affiliate system) sales data in any dimension of activity and any granularity.
- See a more holistic picture of online marketing by integrating data from various traffic sources, including Google AdWords, Yahoo, Facebook, Bing, organic search, and Google Analytics.
- Create virtual groups to augment the physical structure of advertising accounts, and get a macro picture, across channels and media.
- Define and get intelligent alerts on changes and shifts in the activity in any level of detail.
- Define and monitor specific performance targets such as CPA. Optimizers and their managers can easily check on targets/execution daily in any granularity.
BUILT by online marketing AND BI EXPERTS
Edge.BI is built by hands-on experts in the fields of online marketing, SEM and business intelligence. As such, it is continually being utilized in a real-live environment, assisting Seperia to manage and scale clients’ online marketing activities within some of the Web’s most competitive markets.
All Seperia optimizers are trained and qualified on Edge.BI. Find out how Edge.BI can help your online marketing
