Seperia Blog

Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
Infographic: 11 best tips for increasing user engagement on your...
Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation –...
February 14th, 2012, By
While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in...
September 7th, 2010, By
Ok, you test. But do you test where it most matters? Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one...