Seperia Blog

Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of...
Continued from 'How to Maximize your Presence on the Google SERP' Part 1.   When it comes to paid results, we also have a range of options to enhance brand presence and capitalize on...
To say Google- and its search engine result pages (SERPs) have come a long way since the classic 10 blue links is an understatement. Where it used to be just about how to rank in the top 10...
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results...
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included...
Google announced a completely re-written search algorithm called “Hummingbird”. Hummingbird is designed to serve the new search demands, i.e. the transition to mobile and voice. As...
September 17th, 2013, By
Implementing measurement and marketing tools in your website, such as Google Analytics, ClickTale, retargeting tools and others, involves inserting ‘tags’ or code snippets into various...
15 years ago, just before the burst of the Internet bubble of the late 90's, business owners, investors and advertisers who saw many website visitors but little income, asked: "Where is the...
Google has recently announced that they will soon update their mobile search formula to up-rank mobile-optimized web pages and down-rank pages that provide a poor experience for smartphone...
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