Seperia Blog

Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with...
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte's Technology Fast 500™. The company provides a payment service for corporations, selling...
Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your...