Seperia Blog

Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics...
Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with...
Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents?   Are you a CEO or business...
Did you know approximately 98% of your website’s users will visit your site without actually converting? You can wait for those users to revisit your site, maybe via a google search or...
Whilst Standard Remarketing with Google AdWords allows you to retarget your website’s visitors based on pages they visited (or didn’t visit), it does not provide the capability to...
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can...
Receiving a penalty from Google can be detrimental to any business, but primarily to those who rely on online traffic as a leading source for new client acquisitions, such as e-commerce...
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...
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