Seperia Blog

Meet Seperia at the upcoming iFX EXPO and Finance Magnates TLV Conference to hear more about our new packages designed to fulfill the unique objectives of online trading...
Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with...
Are you a marketing professional with a world of experience in the offline arena but know little about the opportunities online marketing presents?   Are you a CEO or business...
Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of...
Facebook has rolled out a major makeover to Page Insights over the past several months, significantly clearer and more useful for page owners. You should definitely be using Insights to see...
December 9th, 2013, By
Fast Company: A Case Study in User Experience. How packaging and the subsequent emotional joyride has trumped the prominence of substance.   Fast Company, a full color business...
Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss...
15 years ago, just before the burst of the Internet bubble of the late 90's, business owners, investors and advertisers who saw many website visitors but little income, asked: "Where is the...
    One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google...
April 11th, 2011
The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were...