Seperia Blog

Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with...
Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of...
Did you know approximately 98% of your website’s users will visit your site without actually converting? You can wait for those users to revisit your site, maybe via a google search or...
Gmail, one of the most premium advertising locations within Google's assets, is another way for advertisers to reach their potential audience.   It's certainly not breaking news that...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...
Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss...
Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte's Technology Fast 500™. The company provides a payment service for corporations, selling...
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Remarketing (also known as retargeting) allows you to target users who have performed such actions as: visited your site, completed an action, didn’t complete an action, and others. It is...