Seperia Blog

Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics...
Meet Seperia at the upcoming iFX EXPO and Finance Magnates TLV Conference to hear more about our new packages designed to fulfill the unique objectives of online trading...
Oftentimes, B2B organizations are skeptical about allocating significant budgets to their online marketing activity.  When it comes to advertising online, B2B marketers are faced with...
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can...
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...
Clarification: Placing the default GA code in your web site is not considered GA implementation.   For businesses engaged in digital acquisition of customers and leads, accurate...
December 9th, 2013, By
Fast Company: A Case Study in User Experience. How packaging and the subsequent emotional joyride has trumped the prominence of substance.   Fast Company, a full color business...
As many analytics experts point out - segmentation is key to making sense of your data and coming up with actionable insights. Hence, Advanced Segmentation, which lets you slice and dice...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
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