Direct Response Social Media Advertising (SMA)
As a pioneer on Facebook PPC performance advertising since early 2008, we recognized the potential of social media and direct response advertising several years ago. Since then, we have constantly grown our client activity within social media, and refined our work methods.
Seperia offers CPC/CPM advertising on Facebook and LinkedIn with an emphasis on:
- Technology empowered PPC. Our optimizers are empowered with Edge.BI, an online marketing intelligence application originally developed by Seperia experts. We currently retrieve advertising data from Facebook via API integrated with our client CRM data. This enables optimization across multiple dimensions and scale performance for our clients.
- Focusing CPA and client acquisition targets whether leads, signups or sales and analyze and optimize advertising according to real-time business goals.
- Full service by producing images and landing pages that are tailored for our client Facebook/ LinkedIn advertising activities.
- Integrating search channels with social media, for an integrated hub of marketing insight and decision making
Engaging the right target audience at the right time on social media, while reaching rigid ROI targets is a complex task.
Our experience taught us that while launching new campaigns on Facebook and LinkedIn can be straightforward, reaching scale and maintaining stability in advertising KPIs is demanding.
Social Media Advertising (SMA) demands rethinking keyword-based PPC methodology and approach, and developing work methodologies in terms of account structure, targeting options, creative approach, bidding strategies, tracking, and analytics.
See our latest article: Facebook Advertising-Insights from a Facebook advertising agency (part 1)
To inquire more about our services please contact us.
