Social Media & Facebook Performance Advertising
Facebook is quickly becoming a major performance channel for many advertisers. While targeting methods are different than search engine marketing, required skills, mainly hyper segmentation and data analysis are quite intuitive to SEMs and to Seperia particularly. Since early 2008, we have launched dozens of campaigns on facebook, turning it into a major client acquisition channel for a multitude of clients. To get related case studies, Drop us a note
Advantages of Facebook advertising
Beyond the huge reach, facebook has a unique asset: it has the real demographic profile of its users: age, gender, location, status, interests, workplace, and more. This translates into targeting attributes that allow advertisers to identify and pinpoint distinct segments of users and appeal to them with a customized message and offering. It can turn into an extremely powerful advertising campaign.
Challenges of performance advertising in facebook
Facebook advertising poses some big challenges:
• High volatility in CTR resulting from rapid ad fatigue for repeat audiences
• Facebook’s conversion tracking is still not robust
• It’s usually hard to generate low CPC clicks at scale, such that some advertisers rely on for positive ROI
• Advertising structure is flatter, there is no adgroup level
• Generally, the facebook ad system, while continuously improving, is still young and in some aspects, such as reporting, falls short.
All in all, facebook is a high maintenance channel that requires smart marketing tactics and strategies in order to make it a viable channel for the long term
Solutions
Using its experience, Seperia has developed methodologies & technologies to deal with the challenges of facebook advertising effectively. Among them, tracking and analysis with Edge.BI™(using facebook API), ad rotation technology, methods for pinpointing of passionate user segments, and others.
Interested in turning Facebook into a major client acquisition channel? Drop us a note to find out more
