TECHNOLOGY-EMPOWERED PPC OPTIMIZATION
PPC environment changes on a constant basis, leaving many PPC optimizers shorthanded by the data-intensive, multi-dimensional environment of paid search management. With rising complexity, search marketers must constantly analyze performance, set priorities, and make the right optimization micro decisions in real time.
To successfully manage and scale our client search engine marketing performance within this complex environment of SEM, we offer:
- Technology-empowered PPC – we bring BI (business intelligence) into search with our proprietary Edge.BI platform and integrate best-of-breed 3rd party SEM management applications that help to automate certain functions of the activity
- Multilingual PPC – we currently run campaigns in more than 30 languages across primary channels including Google, Facebook, Bing, and Yahoo!, and secondary channels such as Baidu (China) and Yandex (Russia).
- A full-service PPC offering:
- Complete setup and ongoing management of keywords, ads, bidding
- CRM integration - allowing you to combine your back-office and PPC advertising data to achieve a holistic view of your search activity and its real monetization
- Landing page template design and creation – built to convert
- Landing Page Serialization - where each landing page is specifically tailored to the keyword/ad creative combination, enabling increased Quality Score and effective funneling to conversion
- Banner creation - from image ads to rich media enabling you to appeal to your prospects within content networks
View our PPC case studies showing:
- An increase of 300% in International client acquisition while maintaining CPA, within FOREX, one of the most competitive PPC markets on the Web
