Organic Traffic Optimization

Organic — or unpaid traffic — is web traffic that websites gain by merit of quality, relevancy, acknowledgment or natural distribution on the web.
It is sometimes referred to as “earned traffic” and excludes advertising traffic, affiliate or media buying efforts. Traditionally, the main source of organic traffic is Google and accordingly, search engine optimization is the main technique used for acquiring more organic traffic. In the past, search was by and large the only major source of organic traffic alongside direct visitors; however, social media has changed that. Company properties on social networks such as facebook, twitter, YouTube, and LinkedIn are nowadays both a meaningful destination for users, and a source of inbound organic traffic to company home domain.  Thus as the usage of social networks are proliferating, creating and optimizing your social media properties is becoming more important to your organic traffic acquisition. Seperia offers social media optimization service to help with increasing your company’s overall traffic, engagement, and conversion.

Integrated approach for company digital assets
Facebook’s open graph first connected the social network users to web content, affording them a seamless way to share it. Smart social plug-in integration to your website is only the first step in bringing your digital assets together. Coherent positioning and promotion across SEO and social mediums, with relevant channel-based adjustments makes the overall outcome more effective.

For example, on your website, you might want o describe your product with text, video, and images. On facebook you may want to tweak the content to showcase the funniest, or most creative, uses of your product in the context of real people. You may want to poll or quiz them to create an engagement with your brand. And in the right time, you may want to either convert them through a commercialized facebook page or app, or by sending them to your website for the desired acquisition action.
Seperia can help with an integrated strategy and execution of organic traffic acquisitions across mediums and channels.
Contact us to find out more