Seperia Blog

April 11th, 2009, By
Goodbye to Ranking-focused SEO - Hello to Conversion-focused SEO SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but...
February 11th, 2008, By
With the ultimate queen of PPC, Google, introducing alternative pricing models such as CPM and CPA, one may contemplate: are we drifting away from CPC models? Are inflating click prices,...