Seperia Blog

    One of today’s big challenges for online marketing is to assess the impact of the brand’s social media traction on website activity and conversions. Google...
April 13th, 2012, By
Websites often serve multiple purposes such as lead generation, e-commerce, customer service or application delivery.   For example: a SaaS company may have a marketing site for...
February 14th, 2012, By
While a website serves a multitude of purposes including brand awareness, driving offline interactions and customer support, it’s a good idea to measure its direct contribution in...
Welcome to the new logged in search. By rolling out search plus your world, Google is implicitly, but very actively incentivizing users to browse and search while logged in to their...
MCF is a set of powerful reports in GA, that allow you to get a wider understanding of conversion paths that span across multiple visits from different channels (i.e. traffic...
November 3rd, 2011, By
Panda update is a new ranking factor introduced by Google into its algorithm in early 2011, and tweaked continuously since then. The aim of this update is to surface better quality websites...
April 11th, 2011
The web has gone through profound changes in the past few years with mass adoption of social media, primarily Facebook. On the other hand, Google’s ranking algorithm fundamentals were...
September 7th, 2010, By
Ok, you test. But do you test where it most matters? Web page testing has become main stream amongst online marketers. A/B and multivariate testing try to find the optimal version, the one...
A core pillar of online marketing is measurement: you want to track and validate your investments for their value and ROI. Is “branding budget” an extra-territorial creature in...
April 11th, 2009, By
Goodbye to Ranking-focused SEO - Hello to Conversion-focused SEO SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but...