Seperia Blog

When looking at visitor stats, we’re used to looking at sums and averages. How many visitors came to the website, how long did they stay on average, what are the conversion...
While Google Analytics displays pretty much everything that happens on your site, it’s hard to keep track on many technical aspects such as load time for certain pages, sanity of your...
With users accessing the internet on multiple devices (PCs, tablets, smartphones), mapping browser visits into meaningful visitor analysis has become less effective (as users use a...
Tracking website behavior with various analytics and advertising tools requires adding little pieces of code (i.e. “tags” or “pixels”) on the page. Until now, this required IT to...
Mobile app developers face a problem when it comes to measuring sources of downloads. While on the web, it is easy to attribute actions to advertising campaigns and other traffic...
The bounced visits (or bounce rate) metric tells you the amount (or ratio) of visitors that landed on the website and left, without taking any other action, suggesting either the content...
Google released a new integration that makes it possible to pull reports data automatically into a Google Spreadsheet or site. This gives you the flexibility (over the regular dashboards)...
Remarketing (also known as retargeting) allows you to target users who have performed such actions as: visited your site, completed an action, didn’t complete an action, and others. It is...
Google has announced the integration of A/B testing functionality into Google Analytics, replacing Google Website Optimizer. This is basically good news: Easier implementation –...
Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your...