Seperia Blog

In order to collect and see all the data that’s important to you in a meaningful way, it is necessary to structure your GA account properly, using different views and filters for...
The App world is different Many of our interactions with mobile devices are spent engaging with apps. In this post, we try to highlight some of the fundamentals that make measuring and...
Infographic: 11 best tips for increasing user engagement on your...
One of the major challenges of any business analytics tool is combining and matching data from several sources. E.g., in Google Analytics, if a visitor interacts with your business via...
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Why Retention is Important Retention is a measure of the percentage of users that remain active from one month to the next (i.e. monthly retention). As owners and marketers of web...
Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I...
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing...
January 3rd, 2013
A common joke in our industry is that ever since 2007 – every year was the “year of the mobile”.. Well, no smoke without fire, and mobile is indeed red hot in 2013. As mobile web...
Google Analytics (GA) has become so ubiquitous it is now the de-facto standard web analytics system on the web. But do you use it correctly? Many website owners just embed the default...