Seperia Blog

15 years ago, just before the burst of the Internet bubble of the late 90's, business owners, investors and advertisers who saw many website visitors but little income, asked: "Where is the...
Google has recently announced that they will soon update their mobile search formula to up-rank mobile-optimized web pages and down-rank pages that provide a poor experience for smartphone...
In order to collect and see all the data that’s important to you in a meaningful way, it is necessary to structure your GA account properly, using different views and filters for...
The App world is different Many of our interactions with mobile devices are spent engaging with apps. In this post, we try to highlight some of the fundamentals that make measuring and...
Infographic: 11 best tips for increasing user engagement on your...
One of the major challenges of any business analytics tool is combining and matching data from several sources. E.g., in Google Analytics, if a visitor interacts with your business via...
This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand...
Why Retention is Important Retention is a measure of the percentage of users that remain active from one month to the next (i.e. monthly retention). As owners and marketers of web...
Properly setting up your Google Analytics account is key for correct data collection and its presentation, so that you get the most comprehensive view of your performance. In this post, I...
Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing...