Seperia Blog

As many analytics experts point out - segmentation is key to making sense of your data and coming up with actionable insights. Hence, Advanced Segmentation, which lets you slice and dice...
One of our team leaders showed me a client's advertising performance data through our Edge.BI platform. I saw how a change of 10 words within 1 ad led to a 550% month-over-month increase in...
In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included...
It’s been 2 years since Google introduced encrypted search, making search terms invisible (e.g. “not provided”) to Analytics tools when users are searching while logged-in to their...
Google announced a completely re-written search algorithm called “Hummingbird”. Hummingbird is designed to serve the new search demands, i.e. the transition to mobile and voice. As...
September 17th, 2013, By
Implementing measurement and marketing tools in your website, such as Google Analytics, ClickTale, retargeting tools and others, involves inserting ‘tags’ or code snippets into various...
Your analytics data serves various stake-holders, employees and partners in your business. E.g.: An affiliate should be able to see the performance of traffic they bring in (but not of...
Attribution modeling has become a hot topic in marketing analytics. In this post, we’ll explain the basic concepts, briefly touch on the latest attribution modeling methods, and discuss...
Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte's Technology Fast 500™. The company provides a payment service for corporations, selling...
Google Analytics shows 4 types of traffic (mediums) by default: Referrals, Organic, Paid, and Direct traffic.   In the documentation, Direct traffic is defined as URL’s that...