Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user interactions with your web properties. UA isn’t just concerned with each user’s behavior on your website, but can now collect data linking the same user’s […]
Gmail, one of the most premium advertising locations within Google’s assets, is another way for advertisers to reach their potential audience. It’s certainly not breaking news that Google has always scanned our emails and that therefore its contextual engine enables advertisers to target users who are in the right mindset for their product. The […]
Over the last week, we at Seperia– along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This spurred a lot of discussion in the industry, with several assumptions as to why this change has occurred. Clearly, such a major change will […]
How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter so much? These are some of the questions you may be asking as your PPC campaign rolls out, and the answers may surprise you. […]
This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and outside of Seperia. As performance-based digital marketers, we live and die by the numbers. Specifically, when running conversion-focused campaigns on channels such as Google AdWords or Facebook, […]
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users according to their specific requirements. Google Analytics Solutions Gallery is offering many dashboard templates, searchable by category or topic, that you can easily import into your Google Analytics account. […]
Facebook has rolled out a major makeover to Page Insights over the past several months, significantly clearer and more useful for page owners. You should definitely be using Insights to see how your page is performing, who your audience is and how they reach you (here’s a great walkthrough), but there’s really just one thing that […]
Clarification: Placing the default GA code in your web site is not considered GA implementation. For businesses engaged in digital acquisition of customers and leads, accurate and comprehensive data about how people interact with their website is critical. Out-of-the-box Google Analytics (GA) provides great reports, yet fails to provide context, insights and truly meaningful data that drives […]
Avoid sampling and get more accurate data from Google Analytics Towards the new year and annual reports, we chose to focus on an issue that impedes data accuracy in large websites, using Google Analytics. In a nutshell: using its free version, GA limits the amount of processing it allows on top of the raw data […]
Fast Company: A Case Study in User Experience. How packaging and the subsequent emotional joyride has trumped the prominence of substance. Fast Company, a full color business magazine with a strong off and on-line presence, has understood that to stay competitive it must convey a strong visual and even seductive experience. The magazine presents the visitor […]