Seperia Blog

Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
Gmail, one of the most premium advertising locations within Google's assets, is another way for advertisers to reach their potential audience.   It's certainly not breaking news that...
Over the last week, we at Seperia- along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This...
How important is your Quality Score? Does it make that big an impact on campaign success? If you’re willing to place the highest bid in the AdWords Auction, does the Quality Score matter...
This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and...
A Google Analytics (GA) dashboard allows users to get the answers they need at a glance, combining data from multiple touch-points. Dashboards can be tailor-made for specific users...
Facebook has rolled out a major makeover to Page Insights over the past several months, significantly clearer and more useful for page owners. You should definitely be using Insights to see...
Clarification: Placing the default GA code in your web site is not considered GA implementation.   For businesses engaged in digital acquisition of customers and leads, accurate...
Avoid sampling and get more accurate data from Google Analytics Towards the new year and annual reports, we chose to focus on an issue that impedes data accuracy in large websites, using...
December 9th, 2013, By
Fast Company: A Case Study in User Experience. How packaging and the subsequent emotional joyride has trumped the prominence of substance.   Fast Company, a full color business...