Seperia Blog

Did you know approximately 98% of your website’s users will visit your site without actually converting? You can wait for those users to revisit your site, maybe via a google search or...
Whilst Standard Remarketing with Google AdWords allows you to retarget your website’s visitors based on pages they visited (or didn’t visit), it does not provide the capability to...
This post was originally published on SEMrush's Blog: How to Boost your Local SEO Rankings with Google Plus   It should go without saying that a company’s Google Plus Page signals...
In web analytics, an event is a type of measurement (similar to pageviews) for certain occurrences or interactions that take place on your site. By implementing events tracking, we can...
Last week Google announced the introduction of a ‘mobile-friendly’ label to their mobile search results. The label, which sits below the URL on Google’s SERP (search engine results...
Receiving a penalty from Google can be detrimental to any business, but primarily to those who rely on online traffic as a leading source for new client acquisitions, such as e-commerce...
Universal Analytics (UA) was first introduced to us in 2012 as an update to Google Analytics (GA) with added features paving the way for seamless data collection and better tracking of user...
Gmail, one of the most premium advertising locations within Google's assets, is another way for advertisers to reach their potential audience.   It's certainly not breaking news that...
Over the last week, we at Seperia- along with many in the digital marketing industry- have witnessed a sudden reduction in the number of video snippets appearing on the Google SERP. This...
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