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New Course for Digital Agencies: AdWords Scripts

New Course for Digital Agencies: AdWords Scripts

December 28th, 2016, By

On February 5th, 2017, 28 participants successfully completed the AdWords Scripts Course- the first course of its kind to be held by Google globally. Continuing Google Israel’s efforts to advance the proficiency and capabilities of Israeli digital marketers, Seperia College is proud to have partnered with Google to present this course to marketing professionals from companies such as Wix, 888, James Allen, MyHeritage and more.

 

Following three intensive workshops, participants were invited to present scripts they had written for their AdWords campaigns in the final session at Google’s office (pictured below).

 

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adwords course

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course students

 

What Participants Said About the Course

“I would definitely recommend this course to anyone working with AdWords on a daily basis. Even though I am not a developer by profession, I gained the capability to better understand, change and even write new scripts, enabling me to automate many tasks. Plus, the support of the community of professionals within the course helped me advance my knowledge and skills.”

 

-Eyal, Abagada Internet Ltd

 

“I had been interested in learning more about AdWords scripts for a while, but until now there was no concrete method for studying scripts with others who use them on a daily basis like myself. Although you will need some background in JavaScript, I would recommend this course to anyone who is currently working with AdWords scripts.”

 

-Itai, eshet

 

Follow the Seperia College Facebook Page to be the first to know about our new courses. And in the meantime, check out some of the scripts covered in the course, courtesy of brainlabs. 

 

Access AdWords Scripts!

 

The Course

 

Seperia College is pleased to announce it is extending its exclusive collaboration with Google Israel in the training field. In September 2016 Google & Seperia opened the Digital Talent program – a special course designed to train diverse populations in digital marketing, as part of their mission to offer quality education for Israel’s rising PPC talents. Now, we are expanding this collaboration to launch a new marketing-tech course focusing on the automation of AdWords campaigns through AdWords scripts. The course- which consists of 20 teaching hours delivered through 4 workshops- will be delivered to a select class of experienced marketers from Google’s most valued agencies and advertisers in Israel.

 

AdWords Scripts Course

 

 

What are AdWords Scripts?

 

Using JavaScript code, Google AdWords scripts enable automated control of your AdWords account. Tasks such as bid management, alerts, page load time checking, conversion optimization, reporting or even ad scheduling can now be handled automatically instead of manually, saving your campaign managers a lot of time.

 

How can AdWords Scripts be used?

 

  • Scripts can be set to run whenever and as often as needed.
  • They can use external data such as inventory reports or conversion data to trigger changes to a campaign.
  • And in contrast, a script can be implemented to read your AdWords campaign data and create highly customized reports.
  • Email notifications can be set up using a script to automatically alert you of significant changes in account activity.  
  • Scripts can be used to monitor, optimize and make changes across all campaigns within an account, as well as across multiple accounts when managed by a manager account.

 

Find out more about AdWords scripts in this video from Google:

 

Contact us to find out more about Seperia College and our available courses.