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Competitive Intelligence Tool Reviews

Competitive Intelligence Tool Reviews

With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.

Tool Similarweb Alexa Semrush
Seperia’s SimilarWeb’s review Seperia’s Alexa review Seperia’s SEMRush’s review
See SimilarWeb VS. Alexa Comparison »
Traffic Data Estimation Traffic estimates: monthly visits, traffic sources, user engagement metrics Alexa Rank: average daily visitors & pageviews over past 3 months Provides estimated search traffic only (organic & paid traffic)
Free Version Offers
  • 9 data metrics, incl. desktop traffic, search traffic, similar sites & social
  • Compare 2 websites
  • Limited data metrics, incl. Alexa Traffic Rank, engagement, audience & traffic
  • Data for 5 keywords & 5 backlinks
  • Compare Alexa Rank for 10 sites
  • 8 data metrics incl. organic & advertising research, backlinks & SEMrush Rank
  • 10 requests per day
  • Top 10 results per report
Paid Packages Offer
  • 9 data metrics, plus full list of paid/organic keywords & referrals
  • Popular pages/paid media competitors
  • Compare 5 websites
  • Depending on package: full backlinks analysis, full keyword insights
  • Compare 10 sites for reach %, page views %, bounce rate % & more
  • Pro Package also offers 3,000 reports/day & 10,000 results/report
  • Track 500 keywords & 5 campaigns
  • API access
Geographic Data Sample Global data sourced from Europe, North America, South America & APAC Majority of Alexa's certified sites are within the US 26 regional databases, incl. US, UK, Canada, Australia, Russia & Germany
Recommended Application
  • Competitive analysis
  • Website comparison intelligence
General evaluation of your site's performance
  • Organic data analysis
  • SEO strategic planning
Top Features
  • Traffic Overview
  • Geography
  • Referring Sites
  • Search Traffic
  • Social
  • Display Advertising
  • Audience
  • Similar sites
  • Mobile apps
  • Alexa traffic rank: global/local.
  • Engagement metrics
  • AudienceTraffic
  • Keywords
  • Upstream sites/downstream sites
  • Backlinks
  • Related sites
  • Popular subdomains
  • Loading speed
  • Site description & contact details
  • Organic research
  • Advertising research
  • Display advertising
  • Backlinks
  • Keyword research
  • Positions tracking
  • Domains comparison
  • Site audit
  • SEMrush rank
Read Full Review Seperia’s SimilarWeb’s review Seperia’s Alexa review Seperia’s SEMRush’s review