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February 22, 2024

Product Powerhouse: Why Aggregator Products Are PM Dynamo

The product manager role is as diverse as the products themselves. You can find PMs in bustling startups, established tech giants, and everything in between. But have you considered the exciting potential of aggregator companies? While often overlooked, aggregators offer a unique and enriching environment for product managers seeking to maximize their impact, refine their […]

January 3, 2024

The Evolution from PPC to Acquisition Manager Role at Seperia

Introduction With changing responsibilities and scope, we wanted to share an important update at Seperia – the transformation of the “PPC” (Pay-Per-Click) job title to “Acquisition”. As a pioneer in the field of PPC since 2003, as well as PPC training (Via Seperia College RIP, 2011-2020) This shift signifies a broader and more strategic role […]

April 7, 2022

Can Google Analytics Serve As a Partner Tracking System?

At Seperia, we refer online traffic from our review sites to hundreds of brands – on a performance partnership basis. We typically get paid for new signups or leads (although there are other models too). Within such a partnership model our ability to monitor the precise user’s journey in real time – is crucial to […]

September 15, 2021

The Biggest Threat to Advertiser’s Partnership Channel: Under-Tracking

The bottom line: web measurement and attribution have become exponentially more complex over the past few years. Now, with iOS app tracking transparency (ATT), which enforces an opt-in approach for tracking on its devices, many advertisers fall behind in adjusting. The ones that overcome these challenges and provide reliable attribution for their partners / affiliates […]

November 4, 2020

Major Web Tracking Challenge – the acceptance & persistence of cookies is falling

With browsers increasingly limiting the acceptance and persistence of cookies – tracking systems are at a risk of losing the attribution of a growing share of conversions to their actual referrers. The outcome is that publishers will be getting less credit than they deserve in driving leads and sales. Background Since 1994, browser cookies and […]

November 18, 2019

Client Lifetime Value Projection & Accuracy – Why Is It Critical For Online Growth

Client lifetime value, also known as LTV, CLV or ARPU is a projected figure intended to predict the overall monetary value of a new client throughout their “lifetime” – the period of time they are estimated to remain paying customers. It is usually based on a certain projection model. Such a projection model uses past […]

June 16, 2019

How to Increase Your Conversion Rate by Optimising Your UX

When building & designing your website, you should take into consideration each and every element that’s going to appear on it: From fonts to colors, from the page structure to buttons shape and call-to-action placement. Above all, you have to keep in mind the user’s journey. Ask yourself: how to provide them with just enough […]

May 15, 2019

Competitive Intelligence Tool Reviews

With the growing selection of competitive intelligence tools, we at Seperia decided to create a series of reviews covering the main tools, functionalities, pros and cons. Our reviews are based on actual long term experience with these tools, enabling you to choose the most suitable tool for your digital marketing needs.  

March 18, 2019

SimilarWeb vs Alexa – Competing on Competitive Intelligence

SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good […]

January 7, 2019

SimilarWeb Review

Overview SimilarWeb, owned by Israeli start-up SimilarGroup, is an online competitive intelligence tool that provides traffic and marketing insights for any website. The tool provides users with a quick overview of a site’s reach, ranking and user engagement. Users can search for data by entering a specific website URL or by running a category search […]