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Seperia Blog

Posts By Amir Yarkoni

July 28th, 2016, By

Google Analytics (GA) is widely familiarized and utilized by virtually anyone running a website, from small blogs to mega commerce websites. Sure, some firms choose different analytics suites, but this is the exception that highlights the rule. The unrivaled fee ($0 for the powerful standard version) coupled with enterprise grade features and an easy to […]

May 30th, 2016, By

In a recent industry conference, I participated in a panel discussion on brand awareness versus direct response (DR) advertising. Topics included how important is brand awareness for online acquisition activity; how should startups go about brand awareness with a limited budget; how should companies split budgets between branding activities and DR? how should brand awareness […]

August 3rd, 2015, By

Oftentimes with the evolution of online technologies, the buzz preceded the actualities by years. But, eventually the eagle does land. Look at mobile advertising: from 2007’s launch of the first iPhone, every year in marketing has been dubbed “the year of the mobile”…. and yet none actually were THE year. But nevertheless here we are in […]

June 18th, 2014, By

This post discusses and warns against optimization of online advertising campaigns when the basis for optimization is not solid enough. This is a case we encounter regularly at Seperia, and outside of Seperia.   As performance-based digital marketers, we live and die by the numbers. Specifically, when running conversion-focused campaigns on channels such as Google […]

February 3rd, 2014, By

Clarification: Placing the default GA code in your web site is not considered GA implementation.   For businesses engaged in digital acquisition of customers and leads, accurate and comprehensive data about how people interact with their website is critical. Out-of-the-box Google Analytics (GA) provides great reports, yet fails to provide context, insights and truly meaningful data that […]

October 28th, 2013, By

In the past, most Israeli start-ups were in the fields of telecommunications, security, hardware, etc., i.e. products that cater to large business customers (B2B). This generation included local industry giants such as Check Point, NICE, Amdocs and others. These companies excelled in developing technology, while the marketing was usually done through local distributors, VARs, or […]

August 22nd, 2013, By

Payoneer is one of the fastest growing technology companies in the world, ranking 34th on Deloitte’s Technology Fast 500™. The company provides a payment service for corporations, selling agents, affiliates and service providers, in 210 countries.   Payoneer launched a new payment receiving solution for freelancers, software developers and other professionals working for overseas companies. […]

April 7th, 2013, By

This article is about the performance of Display advertising in channels such as Google Display Network (GDN) and Facebook. It discusses how to use a medium that traditionally serves brand advertising, for direct lead and client acquisitions. Using elaborate direct response methods with a multilevel attribution approach is the key to success.   Display is […]

February 7th, 2013, By

Google has announced an upcoming update to AdWords – Enhanced Campaigns, designed to simplify campaigns management in a multi-device world.   Enhanced Campaigns is addressing the growing role of mobile devices in our lives, as well as the variety of devices and screens and their impact on digital marketing. The number of Google searches from mobile devices […]

June 7th, 2012, By

Landing pages are a critical success factor for any online campaign, PPC, email, media buy or another. Landing pages should be as accurate as possible, closely matching the theme of your target audience. Here you can find some tips and best practices for the design and construction of landing pages.   Content Headlines are critical in […]

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